IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 10 NO. 11 2024
DOI: 10.56201/ijebm.v10.no11.2024.pg53.71

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Digital Technology as A Tool in Promoting Small and Medium Enterprises (MSMEs) Growth in Edo State

ONAGHISE Osagie C. & OGUH Festus A. (Ph.D)

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Abstract

This study explores the impact of digital technology on the growth of Micro, Small and Medium Enterprises (MSMEs) located in Edo State, Nigeria. Specifically, it examines the effect of social media, e-commerce, and e-banking on MSME sales growth. The study employs a structured questionnaire administered to a sample of 348 respondents selected using Taro Yamane's formula. Descriptive and inferential statistics are used to analyze the data. Descriptive statistics reveal frequencies and means, while inferential statistics utilize Multiple Regression Analysis. The findings demonstrates a significant positive relationship between social media, e-commerce, e- banking, and MSME sales growth in Edo State. Based on these findings, it was recommended that MSMEs should consistently utilize these digital tools for sustained growth.

keywords:

Digital Technology, Social Media, E-Commerce, E-Banking, MSMEs, Sales Growth,

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