IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 3 NO. 3 2017

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Concomitant Interface of Entrepreneurial Orientation and Organisational Learning in the Manufacturing Industry

Ukonu, Ifeanyichukwu Ojeka, Obi, Chinwendu Vera and Prof. Emerole, Gideon A.

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Abstract

In recent times, globalization, information, communication, technological changes and associated volatility of the environment have led to increase in intensity of competition among firms as they search for interminable ways to achieve competitive advantage and sustain the lead. What separates the developed nations from third-world nations lies in their rate of industrialization. Thus, this paper examines the crossing-point between entrepreneurial orientation and organisational learning in the manufacturing industry a case of Saclux Industries Nigeria Limited, Abia state. Consented respondents were administered questionnaires. Data collected was keyed into SPSS20 and analysed with multiple regression and correlation to ascertain the degree of relationship and ANOVA to test the effect of the Organisational learning (OL) on Entrepreneurial orientation (EO). The results indicate a positive correlation between OL and EO. Furthermore, Organisational learning had a moderating effect on EO which had a significant effect on each component of EO (risk-taking, proactiveness, innovativeness, competitive aggressiveness and autonomy) independently and jointly with a resultant positive effect on Organisational performance. Consequently, the study infers that more attention be paid to knowledge acquisition, dissemination and shared implementation in both Small, medium and large scale industries if organisations are to survive the dynamic, turbulent and competitive environment in which businesses operate.

keywords:

Entrepreneurial orientation, risk-taking, proactiveness, innovativeness, competitive aggressiveness, autonomy, organisational learning

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