IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 3 NO. 2 2017

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Analysing Urbanization, Cultural Values and Dressing Styles: A Comparative Study of Rural and Urban Life in Nigeria.

Adaku A. Nwauzor (Ph.D)

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Abstract

This article analyzes how the agglomeration of diverse people, culture, values and beliefs in urban centres led to cultural diversity and influences the dressing style of the countryside. The study examines the rhythm of urban life marked by collective consumption which influences cultural values and pervades dressing styles of the wider social environment. The urban based system of development in Nigeria projects cities as destination points and vehicles of modern life hence, the importance attached to urban life as a model and an indicator of high social status by the rural dwellers. Wirth and Castell’s urban propositions were aptly used to underscore the pervasive influence of urbanization on cultural values by implication, the dressing styles of the countryside. The comparative-historical method was adopted to examine the observed variations between urban and rural life in contemporary Nigeria. The paper argued that urbanization influences the dress style of residents while the rural dwellers exhibit the tendency to catch up.

keywords:

urbanization; cultural values; dressing style; collective consumption; historic- comparative method.

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