Corporate Social Responsibility Techniques in Wooing New Converts to The Redeemed Christian Church of God Port Harcourt
Abstract
The study investigated corporate social responsibility techniques employed by churches, specifically the Redeemed Christian Church of God in Port Harcourt, to woo members effectively. The objectives of the study were to: identify corporate social responsibility techniques employed by churches, specifically the Redeemed Christian Church of God in Port Harcourt, to wooing members effectively; identify the corporate social responsibility techniques employed by the Redeemed Christian Church of God in Port Harcourt in wooing members. The study was hinged on Stakeholders, Transformational Leadership, and Social Contract Theories. The study employed a survey research design with a total population of 3190 using Krejcie and Morgan sample size determination table to arrive 341. It employed stratified random sampling and used a questionnaire and a question guide as the instruments for data collection. It adopted the Weighted Mean Score on a 4-point Likert scale as the method of data analysis. The results of the study revealed that corporate social responsibility techniques were employed by Redeemed Christian Church of God in Port Harcourt in wooing members; corporate social responsibility activities address the social needs of members to the Redeemed Christian Church of God in Port Harcourt. The study recommends that The Redeemed Christian Church of God (RCCG) should formally integrate corporate social responsibility into its evangelism framework, and The Redeemed Christian Church of God (RCCG) leadership should develop a formal monitoring and evaluation system to assess the relevance and effectiveness of its corporate social responsibility programmes in wooing and retaining members.
Keywords
Corporate Social Responsibility
Redeemed Christian Church of God
Evangelism
New Converts
Social Welfare
References
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