IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 3 NO. 2 2017

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Consumer Behavioural Pattern and Patronage of Made in Nigeria Bags (A Survey of Bags Producers in Rivers State, Nigeria)

Miebaka, David Grend (MBA), Nwiepe, Naata Michael (MSC) and Kpunee, Henry Neeka (PGDE)

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Abstract

This article examines the consumer behavioural pattern and patronage of made in Nigeria goods: (A survey of Bag producers in Rivers State, Nigeria). The aim of this study is to evaluate the reasons for consumer preference of made in Nigerian goods for foreign made goods (Bags). The study adopts the descriptive survey method as well as questionnaire method to enable consumers of made in Nigeria goods (Bags). The study sample size of (120) was drawn using non-probability sampling method (convenience) for generalization. Three hypotheses were formed and tested using person product moment correlation coefficient and the major findings reveal that there is a significant relationship between consumer behaviour pattern and patronage of made in Nigeria goods (Bags) to foreign made goods (bags) to made in Nigeria goods (bags), it is therefore, recommended that producers should always carry-out constant research on the perception and behaviour pattern of consumers towards their product. Government of Nigeria should invest in markets that can boost our economy. Nigeria government should also protect the local bag companies by enacting favourable government policies

keywords:

consumer behaviour, patronage, consumer goods, subject; consumer behaviour (2) marketing, marketing management.

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