IIARD International Institute of Academic Research and Development

JOURNAL OF HOTEL MANAGEMENT AND TOURISM RESEARCH. (JHMTR )

E- ISSN 2756-5807
P- ISSN 2695-2408
VOL. 6 NO. 2 2025
DOI: 10.56201/jhmtr.vol.6no2.2025.pg1.17

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Human Security on Hotel Performance in Akwa-Ibom State.

Essien, G E, Obinwanne, O C, Agina, E K, Edem, C E

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Abstract

This study focused on of human security on hotel performance in Akwa-Ibom state of Nigeria with emphasis on ascertaining the influence of human security on hotel customer patronage and customer retention in Akwa-Ibom State. The study employed the survey research method for collecting primary data through the administration of questionnaire. Secondary data were collected from relevant material such as textbooks, journal articles, seminar papers, and periodicals. The population of this study was made up of staff of all the registered large scale hotels (3-5 Star Hotel) in Akwa-Ibom State in Nigeria, with emphasis on the state capital. However, there were 672 Staff across the state capital. The simple descriptive statistics such as frequencies, percentage, mean and standard deviation will be used to analyze respondents’ personal data and research questions while multiple regression analysis will be used to test the hypotheses. Decision rule: accept the null hypothesis if the P-value is greater than 0.05% otherwise reject the null hypothesis and accept the alternative hypothesis. Based on research questions, mean value above or equal to 2.5 is acceptable where there is 4 point rating scale. The study found that when customers feel secure due to well-trained personnel, they are more inclined to return and further cultivate a more loyal consumer base. The study therefore made the following recommendations focusing on human security which are as follows: Hosting regular customer engagement workshops, ensure accessible communication channels, establish employee feedback mechanisms, implement recognition programs for customer- centric employees and develop trust-building programs.

keywords:

Security, Human Security, Hotel, Performance.

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