IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 4 2025
DOI: 10.56201/ijssmr.vol.11no4.2025.pg.64.75

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Knowledge and Utilization of Social Media for Expansion of Small Scale Business Enterprises in Delta State, Nigeria.

Dr Udoye, Nneka Rita, Dr Ukaegbu, Jude Ukanwanne, Mba, Paul Torty

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Abstract

This study examines the knowledge and utilization of social media for expansion of small scale business enterprises in Delta State. Three research questions were developed in line with the purpose to guide the study. This study adopted a descriptive survey design. The population of this study consisted of 1,072 registered small scale business organizations in Delta State. Simple random sampling technique was used to sample a total of 107 business owners of selected categories of small scale business in Delta State. A structured questionnaire titled “knowledge and utilization of social media for expansion of small scale business enterprises Questionnaire (KUSMESCBQ)” was used to collect data from respondents. The instrument was validated by two experts; one from Measurement and Evaluation lecturer and the other from school of business education, all in Federal College of Education (Technical) Asaba, Delta State. The Spearman’s Rank Order correlation instrument was used to ascertain its reliability of 0.05. Data collected from respondents was analyzed using mean and standard deviation. It was revealed that small scale businesses utilize Face-book for expansion of small- scale business enterprises in Delta State among others. Base on the findings, it was recommended that the scale enterprises should increase their efforts in harnessing the advantages of the social media such as facebook, instagram and twitter and so on.

keywords:

Knowledge, Utilization, Social Media, Small Scale Business, Enterprises.

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