IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ECONOMICS AND FINANCIAL MANAGEMENT (IJEFM )

E-ISSN 2545-5966
P-ISSN 2695-1932
VOL. 10 NO. 4 2025
DOI: 10.56201/ijefm.v10.no4.2025pg143.158

---

Assessing the impact of Strategic Intelligence Management on Non- Financial Performance of Insurance Companies: Competitive Intelligence Perspective.

Dr Orok A Imagha, Dienye G F Brown, Emem E Timothy, Torobong U Obot, Iberedem O Ekanem

---

Abstract

This study was carried out to assess the impact of strategic intelligence management on the non- financial performance of insurance companies in south east, Nigeria. Survey research design was employed in conducting the study. The Population of the study comprised all the middle and senior level employees of the insurance companies that were studied in the South East Zone of Nigeria. The entire population was 77 staff and it was used as the sample size. Source of data was the primary data. Copies of questionnaire were distributed as the instrument for data collection. To guide the respondents in answering these questions, 5- point Likert -scale scoring format was employed. Findings showed that competitive intelligence had an adjusted R2 of 0.250, which implies that 25% in competitive intelligence influences non financial performance of insurance companies in the South East Zone of Nigeria. As such, it was concluded that competitive intelligence can predict non financial performance of insurance companies in the South East Zone of Nigeria. As recommendation, insurance companies in South East Zone of Nigeria should invest more on competitive intelligence

keywords:

Strategic Intelligence, Competitive Intelligence, Non-Financial Performance

---

References:

Abbaspour, A., Amirkhani, A.H., Ezzat, A.A.P., and Hozori, M.J. (2018). Identifying and
describing sub-processes in the strategic intelligence process by qualitative content
analysis in an inductive way. Journal of Intelligence Studies in Business,8(1):16-24.
Abbas, K. and Ebrahim, H. (2016). Investigating effects of Strategic Intelligence of Managers
on the performance of employees (Case Study: Private Banks in city of Zahedan).
International Journal of Scientific & Engineering Research, 7(3):263-276.
Abuktaish and Alkshali, S. (2020). The Effect of Strategic Intelligence on Competitive Advantage
in Jordanian Extractive and Mining Companies. European Journal of Scientific Research,
157(3):258 – 272
Adegbesan, J. A. (2009). On the Origins of Competitive Advantage: Strategic Factor Markets and
Heterogeneous Resource Complementarity. Academy of management review, 34(3): 463-
Bang, M. (2017). A Shared Epistemological View within Military Intelligence Institutions.
International Journal of Intelligence and Counterintelligence,30(1): 102-116.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage, Journal of
Management, 4(7):19-30.
Blandina, W. K., Stephen, M. A. M. and Samuel, M. M. (2021). Strategic Intelligence and
Financial Performance in the Commercial Banks in Kenya. International Journal of
Academic Research in Business and Social Sciences, 11(3): 243-257.
Boikanyo, D. H. (2016). Investigating strategic intelligence as a management tool in the mining
industry Ph.D Thesis, Potchefstroom Campus of the North-West University, 169p.
Cawley, K. (2016). Business intelligence implementation. http://cloudtweaks.com/2014/10/ten-
tips-successful-business-intelligence-implementation/. Date of access: 7 Dec. 2024
Djekic, M. (2014). A brief overview of strategic intelligence. Australian Science.
http://www.australianscience.com.au/research-2/brief-overview-strategic-intelligence/.
202 Date of access: 07 November. 2024.
Gartner. (2013). IT Glossary. http://www.gartner.com/it-glossary/business-intelligence-bi/ Date
of access: 4 Dec. 2024.
Gaudreau, P., and Braaten, A. (2016). Achievement goals and their underlying goal motivation:
Does it matter why sport participants pursue their goals?Psychologica Belgica,56(3): 244.
Kaplan, R. S., and D. P. Norton. (1992). The Balanced Scorecard: Measures that Drive
Performance, Harvard Business Review, 70(1)71-79.
Kaplan, R. S., and Norton, D. P. (1996). Using the Balanced Scorecard as a Strategic Management
System,” Harvard Business Review, 74(1):75-85.
Khedr, A. E., Abdel-Fattah, M. A., and Solayman, M. M. (2015). Merging Balanced Scorecards
and Business Intelligence Techniques: An Applied case on the IT Subsidiary Company in
the Egyptian Civil Aviation. International Journal of Computer Applications, 2(11)21-36.
Kruger, C. (2011). Strategic intelligence as a strategic management tool in the long-term insurance
industry in South Africa Master’s Thesis, University of South Africa
Levine, S. S., Bernard, M. and Nagel, R. (2017). Strategic intelligence: The cognitive capability
to anticipate competitor behavior. Strategic Management Journal,38(12):23-36.
Mandel, D. R.and Barnes, A. (2014). Accuracy of forecasts in strategic intelligence.Proceedings
of the National Academy of Sciences,111(30), 10984-10989.
Mashovic, A. (2018). Key financial and nonfinancial measures for performance evaluation of
foreign subsidiaries. Journal of Contemporary Economic and Business Issues,5(2): 63-74.
Muller, M. (2005). Process Models of Business Intelligence. Proceedings of the Frontiers of E-
Business Research Conference. City offset Oy, Tampere, Finland,: 250-260.
Nasri. W. (2016). Conceptual model of strategic benefits of competitive intelligence process.
International Journal of Business and Commerce, 1(6):25-35
Pellisier, R., A. K. (2011). Understanding the use of strategic intelligence as a strategic
management tool in the long-term insurance industry. Journal of Information Management,
1(3):33-41.
Pellissier, R. and Nenzhelele, E.T. (2013). Towards a universal definition of competitive
Intelligence. SA Journal of Information Management, 15(2):559-566
Penrose, R. (1959). The apparent shape of a relativistically moving sphere. In Mathematical
Proceedings of the Cambridge Philosophical Society 5( 1): 137-139.
Sihag, V. and Rijsdijk, S. A. (2019). Organizational controls and performance outcomes: A meta?
analytic assessment and extension. Journal of Management Studies,56(1): 91-133.
Silas, N. (2013). Strategic intelligence role in the management of organizations. The USV annals
of economics and public administration, 2(18):109-116.
Tahmasebifard, H. (2018). The role of competitive intelligence and its sub-types on achieving
market performance. Cogent Business & Management, 5(1): 1-16.
Waheed, A., Abbas, Q., and Malik, O. F. (2018). ‘Perceptions of performance appraisal quality
‘and employee innovative behavior: do psychological empowerment and ‘perceptions of
HRM system strength ‘matter? Behavioral Sciences, 8(12) :114.
Wong Kee-Luen, Kuek Thiam-Yong and Ong Seng-Fook (2013). Strategic Planning and Business
Performance: A Study of SMEs in Malaysia. Asia-Pacific Business Research Conference
Proceeding 25-26 February, Kuala Lumpur, 416p.
Wright, S; Eid, E and Fleisher, C. (2009), Competitive intelligence in practice: empirical evidence
from the UK retail banking sector, Journal of Marketing Management, 3(5) :9-17.
Xu, M. (2014). Managing strategic intelligence: techniques and technologies. New York, NY:
Information Science Reference.
Zeithaml, V. and Bitner, M. (2003). Service Marketing: Integrating Customer Focus across the
Firm. McGraw-Hill

DOWNLOAD PDF

---

Back