IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 4 2025
DOI: 10.56201/ijssmr.vol.11no4.2025.pg399.418

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A Comprehensive Thematic Analysis of Work Motivation Among IT Professionals in the United Kingdom

Dr Md Rifad Chowdhury, Mr Anant Sharma Karra

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Abstract

This study examines the impact of workplace motivation on IT employees in the UK through a qualitative research approach. Recognizing that motivated employees are critical to organizational success, the research explores various factors influencing motivation, such as financial rewards, recognition, and workplace environment. The study aims to identify the advantages of motivation for IT employees, its effect on productivity and performance, and strategies for improving workplace motivation. Primary data was collected from interviewing IT employees across different UK firms. Thematic analysis was used to identify patterns in the data, leading to the development of four key themes that address the research objectives. Findings reveal that workplace motivation significantly enhances employee productivity and performance in the UK IT sector. The validity of these findings was supported by existing literature. The study concludes with recommendations for improving workplace motivation, such as ensuring fair pay, fostering workplace ethics, and promoting transparency. Future research could benefit from investigating these dynamics further.

keywords:

Work motivation, thematic analysis, motivational strategies, semi-structured

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