IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 11 NO. 4 2025
DOI: 10.56201/ijebm.vol.11.no4.2025.pg159.171

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Empirical Study on the Effect of Total Quality Management on Sustainable Performance of Small and Medium Enterprises in Kano State

Halilu Bello Rogo, PhD

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Abstract

This study examines the effect of TQM on sustainable performance of small and medium enterprises (SMEs) in Kano State. The study uses simple descriptive statistics, and regression model to analyse the relationship between TQM and sustainable performance of SMEs in Kano State. Primary data were sourced from 394 respondents who constituted the study population. Since the population was small, census sampling method was used to collect data using structure questionnaire measured on a 5-point Likert-scale. All statistical analyses were done with the aid of SPSS version 10 and Econometrics views 10.0. The study revealed that there is a significant positive effect of leadership commitment, employee involvement, continuous improvement, Customer Focus, Data-Driven Decision Making, Training & Development, and Recognition & Rewards on sustainable performance of SMEs in Kano State. However, the study also shows that the introduction of TQM will increase sales and profit of SMEs and also minimize cost. Based on the findings, the study recommends the introduction and effective implementations of TQM by SMEs in Kano State.

keywords:

Sustainable Performance, TQM, SMSs, Kano State

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