IIARD International Institute of Academic Research and Development

JOURNAL OF HOTEL MANAGEMENT AND TOURISM RESEARCH. (JHMTR )

E- ISSN 2756-5807
P- ISSN 2695-2408
VOL. 6 NO. 1 2025
DOI: 10.56201/jhmtr.vol.6no1.2025.pg72.90

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Asset Security on Hotel Performance in Akwa-Ibom State Essien, G. E.

Essien, G.E., Onyeonoro, C.O., Abamba E.M., and, Onyeonoro, F.N

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Abstract

This study focused on of asset security on hotel performance in Akwa-Ibom state of Nigeria. The study employed the survey research method for collecting primary data through the administration of questionnaire. Secondary data were collected from relevant material such as textbooks, journal articles, seminar papers, and periodicals. The population of this study was made up of staff of all the registered large scale hotels (3-5 Star Hotel) in Akwa Ibom State in Nigeria, with emphasis on the state capital. However, there were 672 Staff across the state capital. The simple descriptive statistics such as frequencies, percentage, mean and standard deviation will be used to analyze respondents’ personal data and research questions while multiple regression analysis will be used to test the hypotheses. Decision rule: accept the null hypothesis if the P-value is greater than 0.05% otherwise reject the null hypothesis and accept the alternative hypothesis. Based on research questions, mean value above or equal to 2.5 is acceptable where there is 4 point rating scale. The study found that when customers perceive that their assets, including personal belongings and financial transactions, are secure within a business environment, they are more likely to continue patronizing that business and further promoting their willingness to return, also effective asset security measures create an environment in which customers feel confident that their investments and possessions are safe, leading to sustained engagement with brands. The study therefore made the following recommendations focusing on asset security which are as follows :encourage hotels to invest in Advanced Security Technologies, create a customer awareness program, regular training for staff on asset security protocols, engage with local law enforcement, conduct regular security assessments, establish loyalty programs with security focus, regularly communicate security measures,

keywords:

Security, Asset Security, Hotel, Performance.

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References:

Adigun, A. (2019). Cultural Influences on Security Perception in the Hospitality Industry: A
Case Study. Journal of Tourism and Cultural Change, 17(3), 259-274.
Akanbi, M. (2020). Staff Turnover and Its Effects on Security Practices in Hotels. International
Journal of Hospitality Management, 89, 102509.
Assaf, A. G., & Issa, S. (2016). The Role of Service Quality in Customer Satisfaction: Evidence
from the Jordanian Hotel Sector. International Journal of Quality & Reliability
Management, 33(3), 374-392.
Alao, T. J., & Olayanju, A. (2020). Understanding the Impact of Cultural Norms on Hotel
Security
Procedures:
Implications
for
Stakeholders.
Tourism
Management
Perspectives, 34, 28-35.
Idris, I. (2022). Addressing Security Challenges in Akwa-Ibom State's Hospitality Sector.
Nigerian Journal of Tourism and Hospitality, 11(2), 96-110.
James, R. (2021). Tourism Safety: The Security Landscape of Akwa-Ibom State. Journal of
Hospitality and Tourism Research, 45(4), 653-678.
Kumar, H., & Singh, S. (2016). Asset Security: A Comprehensive Guide for Hotel Managers.
Hotel Management Review, 19(1), 1-15.
Kwortnik, R. J., & Thompson, G. M. (2017). Unifying Service Marketing and Operations
Management. Journal of Service Research, 20(4), 444-459.
López, S., & Sicilia, M.-Á. (2014). How does Customer Experience Shape Customer Loyalty?
Journal of Business Research, 67(11), 2207-2214.
Mason, J. (2017). The Role of Perceived Safety in the Decision to Stay at a Hotel. International
Journal of Hospitality Management, 65, 59-65.
Nwokolo, C. (2019). Trends in Hotel Development in Akwa-Ibom State: Opportunities and
Challenges. Journal of Tourism and Hospitality Studies, 4(1), 55-70.
Ojo, J., & Olukotun, F. (2015). Economic Factors Affecting Investment in Hotel Security in
Nigeria. Nigerian Journal of Management Studies, 13(2), 9-20.
Osei, J. (2018). The Impact of Asset Security on Customer Satisfaction in the Hotel Industry.
African Journal of Hospitality, Tourism and Leisure, 7(2), 1-15.
Siguaw, J. A., Mattila, A. S., & Austin, J. R. (2016). Examining the Role of Security in the
Hotel Establishment. Cornell Hospitality Quarterly, 57(4), 462-475.
Tuzunkan, D., & Durdyeva, B. (2019). The Effect of Security on Customer Satisfaction and
Loyalty in the Hospitality Sector. Business Perspectives and Research, 70(10), 1-11.
Adigun, A. (2019). Cultural Influences on Security Perception in the Hospitality Industry: A
Case Study. Journal of Tourism and Cultural Change, 17(3), 259-274.
Akanbi, M. (2020). Staff Turnover and Its Effects on Security Practices in Hotels. International
Journal of Hospitality Management, 89, 102509.
Assaf, A. G., & Issa, S. (2016). The Role of Service Quality in Customer Satisfaction: Evidence
from the Jordanian Hotel Sector. International Journal of Quality & Reliability
Management, 33(3), 374-392.
Alao, T. J., & Olayanju, A. (2020). Understanding the Impact of Cultural Norms on Hotel
Security
Procedures:
Implications
for
Stakeholders.
Tourism
Management
Perspectives, 34, 28-35.
Idris, I. (2022). Addressing Security Challenges in Akwa-Ibom State's Hospitality Sector.
Nigerian Journal of Tourism and Hospitality, 11(2), 96-110.
James, R. (2021). Tourism Safety: The Security Landscape of Akwa-Ibom State. Journal of
Hospitality and Tourism Research, 45(4), 653-678.
Kumar, H., & Singh, S. (2016). Asset Security: A Comprehensive Guide for Hotel Managers.
Hotel Management Review, 19(1), 1-15.
Kwortnik, R. J., & Thompson, G. M. (2017). Unifying Service Marketing and Operations
Management. Journal of Service Research, 20(4), 444-459.
Mason, J. (2017). The Role of Perceived Safety in the Decision to Stay at a Hotel. International
Journal of Hospitality Management, 65, 59-65.
Nwokolo, C. (2019). Trends in Hotel Development in Akwa-Ibom State: Opportunities and
Challenges. Journal of Tourism and Hospitality Studies, 4(1), 55-70.
Ojo, J., & Olukotun, F. (2015). Economic Factors Affecting Investment in Hotel Security in
Nigeria. Nigerian Journal of Management Studies, 13(2), 9-20.
Osei, J. (2018). The Impact of Asset Security on Customer Satisfaction in the Hotel Industry.
African Journal of Hospitality, Tourism and Leisure, 7(2), 1-15.
Siguaw, J. A., Mattila, A. S., & Austin, J. R. (2016). Examining the Role of Security in the
Hotel Establishment. Cornell Hospitality Quarterly, 57(4), 462-475.
Tuzunkan, D., & Durdyeva, B. (2019). The Effect of Security on Customer Satisfaction and
Loyalty in the Hospitality Sector. Business Perspectives and Research, 70(10), 1-11.

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