IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 10 NO. 4 2025
DOI: 10.56201/wjeds.v10.no4.2025.pg29.39

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Advancing Competitive Intelligence as A Correlate of Competitiveness in Small and Medium Scale Enterprises (SMEs) in Nigeria

Anietie Peter Akpan, Akan Asuquo Bassey, Benjamin Chukwuemeka Ugwuala, Ekpema Aniekan Abasiattai

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Abstract

The aim of this study was to examine the extent of the effect of competitive intelligence (CI) on SMEs’ competitiveness in Nigeria. Data was collected from a convenient sample size of 450 owners, managers, and senior staff of SMEs operating in the Niger Delta Region of Nigeria. Descriptive and inferential statistics provided the basis for the analysis. The result agrees with earlier studies reinforcing the opinion that competitive intelligence (CI) has significant positive effect on SMEs’ competitiveness.

keywords:

Competitive Intelligence, Competitiveness, Customer Intelligence, Market Intelligence, Product Intelligence

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