IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 10 NO. 4 2025
DOI: 10.56201/wjeds.v10.no4.2025.pg13.28

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Workforce Diversity and Communication Success Among Work Team Members in the Bayelsa State Banking Sector

Dr Mrs Marie Tatfeng, Agene, Kemehawerigha Blessing

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Abstract

This study examines the relationship between workforce diversity and communication success among work team members in the Bayelsa State banking sector. Using a cross-sectional survey research design, primary data was collected from 198 randomly selected employees across various commercial banks in the state. A structured questionnaire served as the data collection instrument, achieving a reliability score of 0.823 using Cronbach's Alpha. The study employed descriptive statistics (mean and standard deviation) and inferential analysis using Pearson Moment Correlation Coefficient via SPSS. Findings revealed a significant positive relationship between both deep-level and surface-level diversity and communication success. Deep-level diversity, encompassing differences in values, beliefs, and experiences, enhanced effective communication by fostering trust, collaboration, and knowledge exchange. Similarly, surface-level diversity, including observable demographic differences, contributed to improved interpersonal interactions and diverse perspectives. These findings emphasize the importance of diversity management in improving communication effectiveness within banking institutions. It is recommended that banks implement diversity and inclusion training programs to foster a more inclusive work environment and enhance communication efficiency among employees.

keywords:

Workforce Diversity, Communication Success, Deep-Level Diversity, Surface-Level Diversity

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