IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF INNOVATION AND MODERN TECHNOLOGY (WJIMT )

E-ISSN 2504-4766
P-ISSN 2682-5910
VOL. 9 NO. 4 2025
DOI: 10.56201/wjimt.v9.no4.2025.pg97.116

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An Intellectual Property Approach to the Use of Generative AI

Daniel Chibuike Okoro

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Abstract

The advent of many technologically powered inventions has not only made living easier but has aided the convenience of doing business in the digital age. Technological models like generative artificial intelligence, also known as generative AI, are now adopted by many businesses to stimulate their creative processes. Content generation has now been made easier as this is rapidly becoming the strength of the 21st-century business economy. As we enjoy the assistance rendered by generative artificial intelligence tools, we must address the concerns that emanate from this technology. One broad area that is worthy of note is the intellectual property concerns in the use of generative AI. This is pertinent to discuss because some of these AI models are trained on data that have, in recent times, been challenged due to the proprietary interest in such works. Also, the challenge that comes with determining the ownership of AI- generated content, amongst other things, needs to be addressed. This research aims to give an exposition into the interface between these areas, discussing the conundrum that arises in this interface and proffering a balance to ensure mutual coexistence. The study found that as the world is moving and innovation is increasing, policies to balance this surge in innovation must be made proactively too. Legislative silence and dormancy will affect judicial capacity and that is not good for any country. The legal landscape must evolve to balance AI innovation with fair intellectual property protections. To achieve this, governments should prioritize the development of comprehensive legislation that addresses AI-generated content and its ownership. Additionally, collaboration between legal experts, technologists, and policymakers is essential to ensure laws remain adaptive and relevant as AI continues to evolve.

keywords:

Artificial Intelligence, Generative Intelligence, Intellectual Property, Trademarks, Patents.

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