IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 11 NO. 4 2025
DOI: 10.56201/ijebm.vol.11.no4.2025.pg70.81

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Comparative Analysis Between Subscription Economy and Ownership: A New Consumer Behavioral Model

Olawale C. Olawore, Taiwo R Aiki, Oluwatobi J. Banjo, Beverly B. Tambari, Victor O. Okoh, Festus I. Ojedokun, Tunde O. Olafimihan, Kazeem O. Oyerinde, Funmilayo C. Olawore, Jonathan E. Kozah

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Abstract

Subscription-based services are becoming increasingly important in the modern economy, providing continuous value to consumers while generating stable revenue streams for businesses. It is essential to comprehend consumer behavior within this context to enhance service offerings and build customer loyalty. This research investigates the primary factors that affect consumer choices in subscription services. By employing both qualitative and quantitative data through an exploratory methodology, the study seeks to uncover patterns and motivations that drive consumer decisions. The analysis emphasizes the influence of pricing models, service quality, engagement tactics, and psychological elements on purchasing behavior. The outcomes present valuable recommendations for service providers, specifying approaches to boost customer acquisition and retention. This study underscores the complexity of consumer behavior in the subscription economy and aids in formulating more efficient business strategies.

keywords:

subscription-based service, ownership service, economy, consumer behavior, model.

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