IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 4 2025
DOI: 10.56201/ijssmr.vol.11no4.2025.pg.1.13

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Entrepreneurial Innovation And Business Performance Of Deposit Money Banks In Portharcourt.

Peter C, Chikere PhD

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Abstract

The link between entrepreneurial innovation and the financial performance of deposit money banks in Port Harcourt was experimentally investigated in this research. The research design for the study was a cross-sectional survey. The population of the research was composed of 36 top and intermediate managers from 18 Deposit Money Banks, and the sample size was 36 respondents. The hypotheses were tested using the Pearson Product Moment Coefficient with a 95% confidence level and a 0.05 threshold of significance. The Statistical Package for Social Sciences version 20.0 was used to assess the validity of the study instruments, with all items achieving coefficients over the cutoff of 0.70. The study's conclusions showed a strong correlation between entrepreneurial innovation and the financial success of Port Harcourt's deposit money institutions. Therefore, company performance was a result of the deposit money banks in Port Harcourt's entrepreneurial invention. According to the research, greater focus should be placed on innovation to achieve service quality delivery and profitability in the pursuit of corporate success. The management of the Banks should adopt this creative mindset.

keywords:

service delivery of high quality, business performance, profitability, and DMB

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