IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 2 2025
DOI: 10.56201/ijssmr.vol.11no2.2025.pg.384.399

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Corporate Sustainability and Organizational Changes of Hospitality Firms in Yenagoa, Bayelsa State

Bunatari OGOUN PhD, HelenMay OGOUN PhD

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Abstract

This study investigates the relationship between corporate sustainability and organizational change, specifically creativity, in hotels in Yenagoa, Bayelsa State. It examines three dimensions of corporate sustainability environmental, social, and economic sustainability and their impact on creativity within the hospitality sector. A descriptive survey research design was used to collect data from 219 employees across 15 selected hotels, using a structured questionnaire based on a five-point Likert scale. Data analysis was performed using SPSS version 23, employing both descriptive and inferential statistics, including Spearman’s rank correlation coefficient. The findings indicate significant positive relationships between all three sustainability dimensions (environmental, social, and economic) and creativity within the hotels. The results emphraise the importance of sustainability practices not only in enhancing organizational reputation but also in fostering creativity and innovation. The study concludes that integrating sustainability initiatives into hotel management strategies can stimulate creativity, driving both organizational change and innovation. Based on these findings, the study recommends that hotel management prioritize long- term economic sustainability, foster a socially responsible work environment, and implement environmental sustainability practices to enhance organizational creativity and overall performance.

keywords:

Corporate sustainability, Environmental, Economic, Social, and Creativity

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