IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 11 NO. 1 2025
DOI: 10.56201/ijssmr.vol.11no1.2025.pg.425.440

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Business Commitment, Business Capability, Towards Performance through Commercial Competitiveness Development

Dr Kingsley I. Amadi & Dr Ibietela Victor Bob-Manuel

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Abstract

Ibiso Table Water is one of the best table water in the Port Harcourt industrial area; however, the market movement is indirectly impacted by the emergence of multiple competitors from the neighborhood and different modern-style table water that are supplied by wholesalers from outside the Port Harcourt industrial area. The purpose of this study is to ascertain how table water entrepreneurs' business performance is impacted by the industry's competitiveness, business commitment, and business capability. A quantitative research methodology is the kind of study being conducted. A table water company in the Diobu neighborhood of Port Harcourt, Rivers State, was the subject of the study. The cluster random sampling method, which was based on the Krejcie and Morgan tables, produced a total of 357 samples. Techniques for gathering data that makes use of a Likert scale. Using data analysis methods and the path analysis feature of the SmartPLS 3.0 software, it was discovered that business capability and commitment had no significant impact on the development of competitiveness, while business capability and commitment had a significant impact on performance. According to the findings, table water producers' business acumen was still insufficient for increasing the industry's competitiveness.

keywords:

Business Performance, Competitiveness Development, Business Commitment, and Business Capability

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