IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 11 NO. 1 2025
DOI: 10.56201/ijebm.vol.11.no1.2025.pg218.242

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Leveraging on Digital Marketing Technology to Enhance the Profitability of Oil Palm Micro, Small and Medium Enterprises (MSMEs) in Edo State Nigeria

ADJENE Friday O, OGUH Festus A. & APEPE, Victor M.

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Abstract

With the rise in new malware threats in recent years, where data security and response time are crucial for both businesses and home users, the situation is expected to worsen. Despite the widespread use of anti-malware software, malware infections continue to grow rapidly. One concerning method is dynamic malware attacks through API calls, where malicious code interacts with an application's APIs in real-time. The attacker exploits vulnerabilities in the application or its infrastructure to access sensitive data or take control of the system. These attacks are often aimed at stealing credentials, executing unauthorized commands, or installing additional malware. To address the issue of dynamic malware attacks through API calls, this dissertation introduces a technique for detecting and classifying such attacks.

keywords:

Digital marketing, oil palm, MSMEs, Profitability, Digital Technology Adoption

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