IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 10 NO. 5 2024
DOI: 10.56201/rjmcit.v10.no5.2024.pg206.221

---

Televangelism As a Catalyst for Good Governance and Socio- Political Development in Nigeria

EKE, Chigozi (PhD), ABBEY, Thomas Iyobu

---

Abstract

This study examined the televangelism as a catalyst for good governance and socio-political development in Nigeria. The theoretical framework of the study was drawn from the social influence theory. A phenomenological research design was employed to explore the lived experiences of individuals influenced by televangelism regarding governance and socio-political development in Nigeria. The target population included key stakeholders such as televangelists, political analysts, and members of the public who regularly engage with televangelist broadcasts. The sample size consisted of approximately 12 participants and participants were selected using purposive sampling and data were collected through semi-structured interviews. The interviews were audio-recorded, transcribed, and analysed using thematic analysis to identify key themes and patterns related to the influence of televangelism on socio-political development. Findings from the study revealed that the televangelism significantly shapes perceptions of ethical leadership among Nigerian citizens by positioning televangelists as moral authorities who promote values such as honesty, integrity, and accountability, thus encouraging followers to demand higher ethical standards from political leaders and fostering a culture that emphasises moral conduct in governance. The study concluded that the influence of televangelism on perceptions of ethical leadership underscores the significant role that religious leaders play in shaping public expectations for integrity in governance, highlighting the potential for moral discourse within religious contexts to promote accountability among political leaders. The study recommended that religious leaders actively promote ethical leadership principles in their teachings and engage in discussions about accountability, thereby reinforcing the expectations for integrity among political leaders and empowering their congregations to demand highe

keywords:

Televangelism, Good Governance, Socio-political, Development

---

References:

Adamu, M. (2022). Televangelism and political influence in Africa: A case study of Nigeria.
Journal of Political Studies, 40(1), 77-92.
Adewole, B. (2023). The commercialisation of faith: A critical study of Nigerian televangelists.
Journal of Religious Studies, 59(1), 13-25.
Afolabi, O., & Obadare, E. (2021). Religion and governance in Nigeria: The role of
televangelism. African Studies Review, 64(2), 45-67.
Agu, I. (2020). Televangelism and moral reform in contemporary Nigeria. Journal of Media and
Religion, 19(3), 210-225.
Aluko, S. (2020). Televangelism and public accountability in Nigeria. Journal of African
Governance Studies, 28(3), 45-60.
Babajide, A. (2021). Televangelism and political participation among Nigerian youth. Journal of
Youth and Society, 15(2), 102-121.
Dada, K. (2022). Faith and the media: The rise of religious broadcasting in Nigeria. Lagos Sun
Press.
Eze, A., & Adamu, M. (2023). Civic engagement and televangelism: Mobilising voters in
Nigeria. Journal of Political Communication, 34(4), 102-117.
Ibrahim, A. (2023). Religious pluralism and the politics of identity in Nigeria. Journal of African
Politics, 15(1), 89-110.
Kelman, H. (1958). Compliance, identification, and internalization: Three processes of attitude
change. Journal of Conflict Resolution, 2(1), 51-60.
Obasi, C. (2019). Religious broadcasting and political manipulation in Nigeria. Media, Culture,
and Society, 41(4), 224-239.
Okoye, P. (2022). The role of media in shaping governance: A study of religious broadcasts in
Nigeria. Journal of Media and Politics, 19(1), 12-30.
Omotola, S., & Ojo, O. (2022). Religious actors and governance in Africa: A study of Nigeria.
Governance and Society, 28(2), 32-49.
Smith, J. (2021). Critiques of social influence theory in the digital age. Journal of Social
Psychology, 58(4), 101-119.

DOWNLOAD PDF

---

Back