IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 9 NO. 7 2024
DOI: 10.56201/wjeds.v9.no7.2024.pg165.180

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Managing Diversity in Entrepreneurial Teams. (The Impact of Cultural Intelligence on Team Performance in Nigeria)

Nwabuatu, Emmanuel Nnajiubah. Ph. D

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Abstract

This study explores the role of Cultural Intelligence (CQ) in managing diversity within entrepreneurial teams in Nigeria. Diversity, encompassing cultural, demographic, and functional aspects, is increasingly prevalent due to globalization, urbanization, and diasporic contributions. While diversity fosters creativity, innovation, and resilience in entrepreneurial ventures, it also presents challenges, such as communication barriers and cultural conflicts. CQ, defined as the ability to function effectively in culturally diverse settings, emerges as a critical competency for navigating these complexities. The research underscores the significance of CQ in enhancing team performance metrics such as collaboration, innovation, and productivity. High-CQ teams demonstrate superior problem-solving capabilities, adaptability, and inclusivity, which are crucial for thriving in Nigeria's dynamic entrepreneurial ecosystem. The study highlights the four dimensions of CQ—cognitive, metacognitive, motivational, and behavioral—and their relevance to managing diverse entrepreneurial teams. Empirical evidence links high CQ levels to improved team cohesion, reduced conflicts, and greater alignment with organizational goals. Despite its benefits, the adoption of CQ-driven strategies in Nigeria faces barriers, including limited resources, training gaps, and resistance to diversity-focused practices. The study recommends tailored CQ training programs, policy incentives, and leadership development initiatives to address these challenges. Additionally, integrating CQ into performance reviews and fostering cross-cultural interactions can enhance its impact. The findings emphasize that effective diversity management through CQ not only improves team dynamics but also contributes to the competitiveness and sustainability of entrepreneurial ventures. The study concludes by advocating for a stronger institutional framework to support CQ integration, align

keywords:

Cultural Intelligence (CQ), Diversity Management, Entrepreneurial Teams, Team

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