IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ECONOMICS AND FINANCIAL MANAGEMENT (IJEFM )

E-ISSN 2545-5966
P-ISSN 2695-1932
VOL. 9 NO. 7 2024
DOI: 10.56201/ijefm.v9.no7.2024.pg46.56

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Corporate Planning and the Performance of Airtel Nigeria Plc Akwa Ibom State

Harisson, Queen Ubong, Obialor, Donatus Chukwuemeka and Okon, Georgina Edet

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Abstract

The management of an organization is the action of several people in designing and maintaining an environment in which individuals work together in groups to accomplish selected missions and objectives. This study examined the influence of corporate planning on organizational performance of Airtel Nigeria Plc Akwa Ibom State. The study adopted the descriptive research design on a population of 200 staff of Airtel Nigeria Plc Akwa Ibom State. The stratified proportionate and simple random sampling were employed in drawing a sample size of 133. The simple regression analysis was used for data analysis. Result shows that strategy evaluation, implementation and control have significant positive influence on organizational performance of Airtel Nigeria Plc, Akwa Ibom State. The researcher recommends among others that the organization should ensure periodic measurement of actual performance against goals to correct deviations. It was concluded that corporate planning has significant positive influence on organizational performance of Airtel Nigeria Plc which provides the organization a viable tool for enhancing organizational performance.

keywords:

Corporate, Planning, Strategy, Implementation, Evaluation, Control.

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