IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 10 NO. 9 2024
DOI: 10.56201/ijssmr.v10.no9.2024.pg77.98

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Effect of Employee Retention Strategies on Organizational Performance: A Study of Nigerian Bottling Company (NBC), Enugu, Nigeria

Dr. Aneozeng Awo Egbe Esq.

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Abstract

Ensuring employee retention is crucial for sustaining a stable workforce and accomplishing organisational goals. Nevertheless, NBC Enugu has encountered significant challenges in this domain, resulting in negative consequences. The Nigerian Bottling Company (NBC) in Enugu has had substantial difficulties in sustaining a steady and efficient staff, resulting in adverse effects on the organization's overall performance. The primary aim of this research was to investigate the effect of staff retention strategies on the performance of the Nigerian Bottling Company (NBC) in Enugu. The primary aims of this study were to examine the effect of job redesign on conflict levels in the Nigerian Bottling Company (NBC) in Enugu, to determine the influence of competitive compensation on labour turnover in the NBC, Enugu, and to assess the effect of career development on organisational efficiency in the NBC, Enugu. The study used the descriptive research methodology. The research has a target group of 319 workers from Nigeria Bottling Company 9th Mile located in Enugu State. The research used the simple random sampling approach. The sample size was determined using the Krejcie and Morgan (1970) table. The table provided a sample size of 175. The data gathering tool used in this research was a self-designed structured questionnaire. The hypotheses were examined via the use of Ordinary Least Square regression analysis, using SPSS version 27.0, with a significance level of 5%. The research determined that job redesign had a substantial effet on the degree of conflict inside the Nigerian Bottling Company (NBC), Enugu. The study uncovered that offering competitive compensation has a substantial effect on the rate at which employees leave their jobs in Nigerian Bottling Company (NBC), Enugu. Additionally, it was disclosed that career development has a substantial effect on the organizational efficiency of the Nigerian Bottling Company (NBC) in Enug

keywords:

Employee retention strategy, competitive compensation, job redesign, career

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