IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 9 NO. 7 2024
DOI: 10.56201/wjeds.v9.no7.2024.pg1.20

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Salesmanship and Sales Performance of Selected Organizations

IYADI, Rollins Chiyem PhD, ISIKADI, Samuel :

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Abstract

This study focused on salesmanship on sales performance of selected organizations in Delta State. The specific objectives are to examine the effect of interpersonal relationship on sales performance; ascertain the effect of Salesman’s commitment on sales performance; and determine the effect of Salesman’s intelligence on sales performance. The cross-sectional survey research design was employed in this study. The population of this study consists of the marketing and service managers of the selected firms, which include; Asaba Aluminum, Jemok Water, Blessed Plastics, Dominion Gas, Neplat Gas, Beta Glass, Matrix Energy Limited, Ovy Global Resources, Top Feed Limited Nigeria, Datmac Global Services, Giovanni Marbles and Granites Limited who are currently on their payroll regardless of years of experience as at January 2024. The sample size of three and seventeen (317) was obtained using Taro Yamani sample size formula. A stratified sampling technique was used. The study was driven by primary and secondary data. The data were analyzed using correlation and regression analysis as analytical tools. Findings revealed that Interpersonal relationship have positive and significant effects on sales performance (? = 0.184, P < 0.002), salesman’s commitment has a positive and significant effects on sales performance (? = 0.178, P < 0.004), and Salesman’s intelligence have positive and significant effects on sales performance (? = 0.212, P < 0.000).The study concluded that It is vital to incorporate all sales performance indices into standard service operating procedures. This study has shown that Salesman’s commitment competence influences firm sales performance. Further, this influence is mediated by strategic account management and the relationship perception between the firms The study recommended that Firms should improve the quality and reliability of their financial services and customer service to create customer satisfaction and

keywords:

Salemanship, sales performance, organization, interpersonal relationship, salesman

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