IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF FOOD SCIENCE AND QUALITY CONTROL (RJFSQC )

E-ISSN 2504-6145
P-ISSN 2695-2459
VOL. 10 NO. 3 2024
DOI: 10.56201/rjfsqc.v10.no3.2024.pg58.65

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Assessment of Consumers Utilization of Information and Communication Technology for Consumption of Household Goods and Services in Choba, Rivers State Nigeria

Jike-Wai, O. Etuk, U. R., Abuta, C.M & Archibong, E., M

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Abstract

The study assessed consumers’ utilization of Information and Communication Technology (ICT) for the consumption of household goods and services in Choba Rivers State, Nigeria. Data was collected from 100 randomly selected respondents using a structured questionnaire. Descriptive statistics such as percentage and means while inferential statistic such as pearson moment correlation were used in analyzing data. Majority of the respondents were males with ages ranging from 21 to 30 years and single. Most respondents had tertiary education and have been using ICT for 5 years for the consumption of household goods and services (58.5%) via smartphones (97.6%). Household electrical appliances (63.4%), phones (56.1%), clothes (68.3%), shoes (68.3%) and mobile phone vouchers (credit recharge) (56.1%) were the most consumed goods and service using ICT. When rated on a scale, the respondents indicated that consumption of goods and services via ICT improves time spent with the family (2.76), improves access to producers of goods and services (2.71), and makes goods and services easily available (3.51) as reasons for using ICT. The result showed that there was positive correlation between occupation and mobile phone (r = .340, n = 100, p < 0.05), negative correlation was observed between age and television (r = - .313, n =100, p< 0.05) and a negative correlation was observed between marital status and television (r = - .398, n = 100, p< 0.05). It was recommended that Government and stakeholders should invest more on improving ICT infrastructure such as solar energy to avoid erratic and poor electricity supply

keywords:

Consumer Utilization, ICT, Household, Goods, Services

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