IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 10 NO. 4 2024
DOI: https://doi.org/10.56201/ijssmr.v10.no4.2024.pg96.108

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Strategic Supplier Partnership and Competitive Advantage of Bakery Firms in Rivers State

Gladson-Nwokah, Juliet, Jaja, Happiness Peter, Gladson, Precious Chioma

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Abstract

This study investigated strategic supplier partnership and competitive advantage of bakery firms in Rivers State. The study adopted a survey research design and collected data in a cross sectional survey. A sample size of 139 registered bakery firms in Rivers State was extracted for the study using convenient sampling technique. Data collected were analyzed using multiple regression analysis. Finding revealed that strategic supplier partnership has positive influence on competitive advantage of bakery firms in Rivers State. The study concluded that acceptable supplier partnership enhances firm’s efforts in gaining competitive advantage. The study recommends that strategic supplier partnership should be continuously employed by bakery firms in Rivers State to enhanced service delivery, improved decision making, enhanced overall cost reduction and real time delivery of goods and services.

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References:

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