IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 10 NO. 3 2024
DOI: https://doi.org/10.56201/ijssmr.v10.no3.2024.pg111.124

---

Effect of Digital Infrastructure on International Business Connectedness of Coca Cola Plc. Owerri, South-East, Nigeria

Obialor, Donatus Chukwuemeka, Ebito Inemesit Nya

---

Abstract

Digitalization is increasingly playing an important role in the growth of businesses and is leading to strategic, cultural and structural transformations. This study was conducted to examine the effects of digital infrastructure on international business connectedness in South-East Nigeria. The study adopted a survey research design in a population of 552 employees of Coca Cola Plc Owerri main depot and used the Taro Yamane formula to determine a sample size of 232 employees of Coca Cola Plc Owerri South-South, Nigeria. Simple regression analysis was used for data analyses and test of hypotheses. The result shows that digital infrastructure have significant positive effect on international business connectedness of Coca Cola Plc Owerri South-South, Nigeria. Based on the findings, it was concluded that digital infrastructure have significant positive effect on international business connectedness of Coca Cola Plc Owerri South-East, Nigeria. It was recommended among others that corporations and their suppliers should use digital tools such as IT infrastructure, cloud computing and data security not only to detect and resolve problems that may affect business interconnectedness but also to improve communication, collaboration and innovations.

keywords:

Digitalization, Infrastructure, Business, Internet, Broadband, Connectedness.

---

References:

Adner. R. & Zemsky. P. (2006). A demand-based perspective on sustainable competitive
advantage. Strategic Management Journal, 27 (3), 215-239.

Amit. R. & Han. X. (2017). Value creation through novel resource configurations in a digitally
enabled World. Strategic Entrepreneurship Journal 11 (3), 228-242.

Autio. E. (2017). Strategic Enterpreneurial Internationalization: A normative framework. Strategic
Entrepreneurship Journal, 11(3), 211-227.

DOWNLOAD PDF

---

Back