IIARD International Institute of Academic Research and Development

JOURNAL OF HUMANITIES AND SOCIAL POLICY (JHSP )

E-ISSN 2545-5729
P-ISSN 2695 2416
VOL. 10 NO. 1 2024
DOI: https://doi.org/10.56201/jhsp.v10.no1.2024.pg105.109

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The Impact of Social Media on Election Campaigns and Voter Behavior in Nigeria

Grace Odon

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Abstract

The emergence of social media platforms has revolutionized political landscapes worldwide including in Nigeria. It explores the transformative impact of social media on elections campaigns and voter behavior in Nigeria. This article examines the multifaceted impact of social media on election campaigns and voter behavior in Nigeria. Drawing on empirical research and scholarly literature, the article examines the role of social media in political communication, campaign strategies, voter engagement, and the challenges posed by disinformation and misinformation. Additionally, it discusses the theoretical foundation underpinning the influence of social media on elections in Nigeria and proposes strategies for addressing emerging issues in this evolving landscape.

Social Media, Elections, Campaign, Voter Behavior, Political Communication, Disinformation, Misinformation

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References:

Adewunmi, W. (2019). The Role of Social Media in Shaping Nigerian Elections. Journal of
Nigerian Politics, 12(2), 45-63.
Akande, O. (2018). Social Media and Political Participation in Nigeria: The #NotTooYoungToRun
Campaign. Journal of African Elections, 17(1), 78-95.

Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the
personalization of contentious politics. Information, Communication & Society, 15(5),
739-768.

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