IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 10 NO. 3 2024
DOI: https://doi.org/10.56201/ijebm.v10.no3.2024.pg1.14

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Organisational Goal Personalization and Performance of Paint Manufacturing Firms in Rivers State

Dr. Tolofari, Daniel Tamunokediari

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Abstract

The study ascertained the relationship between organisational goal personalization and performance of paint manufacturing firms in Rivers State. The aim of the study was to determine the extent to which organisational goal personalization influence performance. The study adopted the explanatory cross-sectional survey research design. The population of the study consisted of nineteen (19) registered paint manufacturing firms in Port Harcourt. The entire population of nineteen (19) registered paint manufacturing firms in Port Harcourt were used as the study as the study sample size. Structured questionnaire was used as instrument for data collection. After validation by the academics and other experts, Crobach alpha was used to test the reliability of the instrument. Out of 95 copies of the questionnaire administered, a total of 76 copies were retrieved. Mean and standard deviation were used for the univariate analysis; Spearman Rank Order Correlation Coefficient was used for the bivariate analysis. Partial Correlation Spearman Rank Order Correlation Coefficient was used in testing the hypotheses. while partial correlation was adopted in testing hypotheses ten formulated for the study, at 0.05 level of significance. The findings revealed that a significance positive relationship exists between organisational goal personalization and performance in paint manufacturing firms in Rivers State. The study therefore concluded that Organisational goal personalization triggers organizational performance in terms of corporate image, resource maximization and customer service in paint manufacturing firms in Port Harcourt. It was therefore recommended among others that; Employees of paint manufacturing firms should exhibit high level of organizational goal personalization in their respective firms so as to attain goals collectively. Management should create modalities that will make employees

keywords:

Organisational Goal Personalization, Performance, Manufacturing Firms, Corporate Image, Resource Maximization and Customer Service

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References:

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