IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 9 NO. 2 2024
DOI: https://doi.org/10.56201/wjeds.v9.no2.2024.pg1.15

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Perception of Impact of Development Communication on Sustainable Development Among Students of Ignatius Ajuru University of Education, Port Harcourt

Andrew Ike Onyekosor, Ph.D, Edward Diegbegha Yeibo, (PhD)

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Abstract

This study investigated the perception of students of Ignatius Ajuru University of Education, Port Harcourt on the impact of development communication on sustainable development. The study was informed by divided opinion among media scholars about the strength of development communication among other development agents. In carrying out this investigation, four specific objectives were formulated out of which four research questions were designed to generate data from respondents. Survey research design was employed. Population of the study comprised all weekend students of English and Communication Arts department of Ignatius Ajuru University of Education, Port Harcourt which was 105. Study sample of 40 respondents was drawn from the population through a simple random sampling technique,while a 12-item questionnaire was used as research instruments. Data were analysed using simple percentages. In the end, study showed That upward communication is the best type of development communication; that development communication approach is very relevant for sustainable development; communication has a lot of roles to play in sustainable development; that development communication among other development agents plays a vital role in sustainable development. It was recommended that development communication should be used to mobilize the people to appreciate and support government development programmes; knowledge of development communication should be broaden to make it more popular and practicable among media practitioners, scholars and the public among others.

keywords:

Development; Sustainable Development; Development Communication

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References:

Amodu, L. O. (2007). The role of internet in the sustainable development of rural Africa: A
fact or farce? In E. V. Mojaje, A. Salawu and O. O. Oyewo (Eds). Ebenezer Soola
Conference on Communication Proceedings. Pp 8-13.

Anaeto, S.G. & Solo-Anaeto M. (2010). Development communication: Principles and practice.
Stirling-Horders Publishers.

Anaeto, S.G., Onabajo, O.S. & Osifeso, J.B. (2008). Model and theories of communication.
African Renaissance Books Inc

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