IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 10 NO. 2 2024
DOI: https://doi.org/10.56201/ijebm.v10.no2.2024.pg163.172

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Technological Capabilities and Product Innovation in the Beverage Industry in Nigeria (A Study of Nigeria Breweries Plc Awo – Omanma, Imo State)

Obialor, Donatus Chukwuemeka, Anietie Peter Akpan

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Abstract

Global competition and environmental factors have continued to mount pressure on firms in making strategic decisions on the development of technology and technological processes that will enable them maintain levels of competitiveness. This study investigated the effect technological capabilities on product innovation in the beverage industry in Nigeria. The study adopted the descriptive research design on a population of 200 staff of Nigeria Breweries Plc. The stratified proportionate and simple random sampling were employed in drawing a sample size of 133. The simple regression analysis was used for data analysis. Result shows that technological skill has a significant positive effect on product innovation. Results also revealed that top management support has a significant positive effect on product innovation. It was recommended among others that the management of Nigeria breweries Plc should not relent in providing the necessary support needed for the firm to lead in the industry as a technology-driven organization. It was concluded that technological competencies have a significant positive effect on product innovation in Nigeria Breweries Plc, Imo State.

keywords:

Technological, Capabilities, Product, Innovation, strategic, Resources

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