IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 10 NO. 1 2024
DOI: https://doi.org/10.56201/ijebm.v10.no1.2024.pg60.69

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Effect of Entrepreneurial Orientation on Organizational Survival of SMES in Ondo State

ADELUGBA Iyabode Abisola, AGBOOLA Oluyemisi

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Abstract

The study looked into how entrepreneurial orientation affected SMEs' organisational survival in Ondo State. The study focused on the impact of taking risks on the organisational survival of SMEs, investigated the impact of being proactive on that survival, and identified the impact of creative marketing on that survival in Ondo State. The required data for the study were collected using the descriptive research approach. A well-structured questionnaire was used to collect primary data and yield constructs on organisational survival strategies, risk-taking, proactivity, and inventive marketing. Fifty participants from the study's chosen SMEs in Ondo State completed the structured questionnaire. Regression statistics were used to assess the collected data. Regression analysis revealed that taking risks, being proactive, and innovative marketing all significantly impacted the organisational survival of SMEs (t = 4.373, p = 0.000 0.05; t = 5.484, p = 0.000 0.05; and t = 3.566, p = 0.00 0.05, respectively). According to the study's findings, the organisational longevity of SMEs in Ondo State is significantly impacted by entrepreneurial orientation. According to the survey, SMEs shouldn't be afraid to take gradual, controlled risks that might boost their sales income in the long term.

keywords:

Entrepreneurial orientation, Organizational survival, Risk taking, Proactiveness, Innovative marketing

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References:

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