IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 10 NO. 1 2024
DOI: https://doi.org/10.56201/ijebm.v10.no1.2024.pg15.27

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Leadership and Innovative Sales Strategies: Navigating Success in the Modern Business Landscape

Amb. Nnordee Bariagara King David PhD, Sadibo, Charity Oluwafemi

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Abstract

This comprehensive article delves into the intricate relationship between leadership and innovative sales strategies, exploring their pivotal roles in achieving success in the dynamic business landscape. It outlines the essence of leadership, key qualities, various leadership styles, and specifically emphasizes the critical role of leadership in the realm of sales. The definition and dimensions of innovative sales strategies are thoroughly examined, encompassing technology integration, customer-centric approaches, data-driven decision-making, social selling, and value- based selling. The article further provides case studies of companies that successfully implemented innovative strategies, attributing their achievements to visionary leadership. Challenges associated with implementing innovative sales strategies are identified, and the leadership's role in overcoming these challenges is elucidated. Key points on leadership and innovative sales strategies highlight the importance of visionary guidance, cultural influence, communication, resource allocation, change management, empowerment, adaptability, risk-taking, continuous learning, and a customer-centric focus. The work concludes by reinforcing the paramount importance of effective leadership in driving innovation, emphasizing its crucial role in shaping organizational values and propelling teams toward success in the ever-evolving sales landscape.

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References:

Kotter, J. P. (1990). What Leaders Really Do. Harvard Business Review.
Bass, B. M. (1985). Leadership and Performance Beyond Expectations. Free Press.

Hersey, P., Blanchard, K. H., & Johnson, D. E. (2008). Management of Organizational
Behavior. Pearson.

Goleman, D. (2000). Leadership That Gets Results. Harvard Business Review.

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