IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 8 NO. 2 2023
DOI: https://doi.org/10.56201/wjeds.v8.no2.2023.pg90.104

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Strategic Alliances And Competitiveness Of Paint Distribution Companies In Rivers State

Ogonu, Gibson Chituru, Nwankwo, Greg Chigemecha

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Abstract

This study investigatded the relationship between Strategic alliances and competitiveness in paint distribution companies in Rivers State. The study adopted the cross-sectional survey research design. The study was anchored on relational view theory The population of this study comprised 20 selected paint distribution firms in Rivers State. However, taking into cognizance that the selected population was not large but rather manageable, the researchers adopted a census method to arrive at the total number of respondents. Hence, 3 copies of the instrument were given to each of the 20 thereby given a total of 60 respondents. The hypotheses were tested using Spearman Rank Order correlation Coefficient with the aid of the Statistical Tool for Social Science (SPSS Version 22). The study revealed that strategic alliances has positive and very strong relationship with competitiveness in paint distribution companies in Rivers State. The study recommends that paint companies undertake good strategic alliances that can propel healthy competitive profile in the paint industry and the likes

keywords:

Strategic Alliance, Competitiveness, Customer Satisfaction, Paint Distribution Companies, Rivers State

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References:

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