IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 9 NO. 10 2023
DOI: https://doi.org/10.56201/ijebm.v9.no10.2023.pg1.13

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Emotional Labour and Corporate Vitality of The Nigerian Hospitality Sector in Yenagoa, Bayelsa State

Oyeinkorikiye Stephan Isaiah, PhD, Rachel Konyefa Dickson, PhD

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Abstract

This paper examined the relationship between emotional labour and corporate vitality of the Nigerian hospitality sector in Yenagoa, Bayelsa State. The researcher adopted a correlational survey design as it measures the link between two variables. A sample size of one hundred and fifty (150) participants were drawn from a population of two hundred and forty (240) with the aid of the Taro Yamane formula. The simple random sampling technique was used and a questionnaire was designed carefully to elicit data. The Pearson Product Moment Correlation Coefficient was adopted to test the hypotheses with the aid of the Statistical Package for Social Sciences (SPSS) version 28. The results showed a week significant relationship between surface-level behaviour and corporate vitality. It was revealed that deep-level and genuine behavior have a strong and positive relationship with corporate vitality. The researcher concludes that there is a relationship between emotional labour and corporate vitality. However, it recommends that the management of hotels should create a work culture that promote positive emotional values, safety and feelings that will lead to improve customer service in such a way that surface-level behavior does not affect the worker and managers should serve as role models by displaying genuine behavior in their interactions with employees and customers.

keywords:

Emotional Labour, Corporate Vitality, Surface-Level Behavior, Deep-Level Behavior, Genuine Behavior, Hospitality Sector

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References:

Adim, V., & Poi, G. (2021). Opportunity-Sensing capability and corporate vitality of domestic
airlines in Nigeria. Journal of Strategic Management, 6(2), 1-16.
Agyemang, C.B. (2021). Emotional labour influences on psychological health: The moderating
role of religiosity. Journal of Psychology in Africa, 31(3), 261-266.

Akpotu, O., & Konyefa, R. (2018). Managerial mentoring behaviour and corporate vitality in
the Nigerian Aviation Sector. Advances in Social Science Research Journal, 5(10), 44-
50.

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