IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 9 NO. 9 2023
DOI: https://doi.org/10.56201/ijssmr.v9.no9.2023.pg206.216

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Social Media and Social Change. A Study of the Arab Spring and Spanish Indignados

Dr. Adooh, Tambari, Dr. Onuegbu, Ferguson Amaobi

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Abstract

As the world moves away from conventional tactics to unconventional ones, or conflict below the threshold of violence, public and private services will be used as a form of influence. In turn, social media’s power to influence individuals and groups at all levels has emerged at the forefront of modern day conflicts. It is against this background that this paper investigated the role of social media and bringing about large-scale social or political change. The paper relies on qualitative data and method for its analysis. The Arab spring with focus on Tunisia and Egypt, and the Spanish indignados revolution in Spain were examined. The study concluded that the social media contributed immensely to the Arab spring and the Spanish indignados’ revolutions through awareness, recruitment, mobilization and sustainability

keywords:

Social media, Arab spring, social change, political change, indignados.

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References:

Aday, S. Farrell, H. Lyneh. M. Sides, S. & Freelon, D. (2012). Blogs and bullets 11.
New Media and Conflict after the Arab Spring. Peace Works No.80. Washington,
DC: United States Institute of Peace Press.


Agarwal, S.D., Bennet, W.L, Johnson C.N. & Walker, S. (2014). A model of crowd
enabled organization; Theory and methods for understanding the role of Twitter in
the occupy protests, International Journal of communication, 8. 27.

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