IIARD International Journal of Economics and Business Management (IJEBM )
E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 2 NO. 7 2016
Robert Otuya
The last two decades has seen remarkable growth and development of curricula and programs devoted to entrepreneurship and new venture creation. In the creative industries, entrepreneurship is increasingly seen as a catalyst to add value to projects, whether in the form of social, cultural, environmental or economic returns. Entrepreneurship educators have been attempting to teach entrepreneurship without really understanding what it is or what the proper goals of teaching should be. As a result, there is today a wide range of approaches to teaching entrepreneurship, focusing on personality traits, entrepreneurial behaviour or environmental factors, with varying degrees of apparent effectiveness. This study examined the different methods used in teaching entrepreneurship in universities in Kenya. A descriptive survey design was employed in the study. A census sample of 126 entrepreneurship students of Moi university and 45 students of United States International University responded to the self-administered questionnaires. Data was analyzed using descriptive statistics. Findings showed that lecture method ranked highest in usage followed by group discussions and case studies respectively. This shows that experiential learning methods have not been fully embraced in teaching entrepreneurship in universities. The paper recommends that universities pursue experiential teaching methodologies such as use of business incubators where students learn by doing.
Entrepreneurship, teaching methods, universities in Kenya
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