IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 8 NO. 1 2023
DOI: https://doi.org/10.56201/ijssmr.v8.no1.2022.pg32.40

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Entrepreneurship Orientation and Practices among University Campus Business Operations in Rivers State

EKWEME Blessing & AMAEWHULE Wey Augustus

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Abstract

This study examined entrepreneurship orientation and practises among university campus business Operations in Rivers State. The study adopted a descriptive survey design. Two research questions and hypotheses were formulated and posed in line with the objectives of the study. The population of the study comprised 1,000 university business operators from the three public universities in Rivers State, namely the Rivers State University, the University of Port Harcourt, and the Ignatius Ajuru University of Education. Taro Yamane’s formula was used to determine the sample size of 286 small-scale business operators. An instrument titled "Entrepreneurship Orientation and Practises among University Business Operators Questionnaire" (EOPUBOQ) was used for data collection. A weighted mean was used to answer the research questions, while standard deviation and z-test statistics were used to test the hypotheses at a 0.05 confidence level. The findings of the study revealed, among others, that the nature of business permits flexibilities that make new ideas meet business objectives. It was recommended, among others, that entrepreneurs operating small-scale businesses endeavour to utilise their innovative abilities so as to boost the performance of their businesses.

keywords:

Entrepreneurship, Orientation, creative and innovative, Risk Taking

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References:

Amaewhule, W. A. (2014). A guide to entrepreneurship development: through reflections on the
world of work. Owerri: ODESAA Press.

Covin, J. G., & Slevin D. P. (1986). Strategic process effects on the entrepreneurial orientation-
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Igwe, L. E. B. (2009). Managing entrepreneurship education in a period of global depression.
African Journal of Education Research and Development (AJERD), 3(2), 20-30.

Harcourt, H., Kayii, N. E., & Ikegwuru, M. (2020). Brand personality and customer loyalty of
beverages firms in Rivers State of Nigeria. International Journal of Management and
Marketing, 3(1), 115-126.

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