IIARD International Institute of Academic Research and Development

Journal of Accounting and Financial Management (JAFM )

E-ISSN 2504-8856
P-ISSN 2695-2211
VOL. 9 NO. 7 2023
DOI: https://doi.org/10.56201/jafm.v9.no 7.2023.pg25.36

---

Effect of Product Innovation Strategy on Organisational Performance (A Study of Manufacturing Industries Nigeria)

Nathan, Henriatta Jummai, Jane .O .M Ande (Ph.D)

---

Abstract

This study was designed to examine the effect of product innovation strategy on performance of manufacturing companies in Nigeria. The total population of 43 manufacturing companies was used with a sample size of 40 using content analysis. The data were analysed and interpreted using STATA for the period of ten (10) years. The findings show that the effect of product innovation strategy on performance was higher since all the variables of product innovation strategy are positive and significant in relation to companies’ performance. The result shows that product innovation is stronger, more favorable and more unique. The study has supported previous studies on product innovation strategy and performance especially in developing economies such as Nigeria, Ghana, and among others. Therefore, it was recommended that creative innovations should be maintained continuously to develop appropriate product continually and increase the organisational performance.

keywords:

Product Innovation strategy, Performance, Technological advancement, Research and Development focus, Buy or Make focus

---

References:

Adner, R., & Levinthal, D. A. (2001). Demand Heterogeneity and Technology Evaluation: Implication
for Product and Process Innovation. Management Sciences Journal. 47(5):611-628
doi:10.1287/mnsc475611.10482.

Ahmed, A., & Othman, I-B. L., (2017). Relationship between Organizational Resources and
Organizational Performance: A conceptualize Mediation Study. European Online Journal of
Natural and Social Sciences, 6(1), 10-27.
Artz, W. K., Norman, P. M., Hatfield, D. E., & Cardinal, L. B., (2010). A longitudinal study of the
impact of Research and Development, Patent and Product Innovation on Firm Performance.
Journal of Product Innovation Management, 27(5) 725-740. doi:10.1111/j.15405885 .2010.0

Banafa, A., Muturi, W., & Ngugi, K. (2015). The impact of Leverage on Financial Performance
of listed Non-financial Firm in Kenya. International Journal of Finance and Accounting,
4 (7), 1-20.

DOWNLOAD PDF

---

Back