IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 9 NO. 5 2023
DOI: https://doi.org/10.56201/ijssmr.v9.no5.2023.pg14.19

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Roles of African Cultural Factors in Lotto Patronage

Chikwendu, Chimezie. Omeje, Obiageli

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Abstract

In an attempt to uncover and address African cultural factors precipitating lotto patronage among youths, this study investigated roles of African cultural factors in lotto patronage. A total of one hundred and twenty-four comprising 119 males and 5 fameless, between the ages of 16-43 years, with a mean age of 26.21 and standard deviation of 1.76, sampled using purposive and available sampling techniques. All residing in Achara layout, Enugu south metropolis of Enugu State. A 13-item questionnaire designed by the researchers was used as the research instrument. Cross sectional survey design was adopted, while Chi-Square was used to analyze the scores obtained from the participants. The findings revealed that there are strong significant influence of people’s views of parental pressure on their children to get rich and appear like others (x 2 = 68.26 P <.001);prestige accorded to the rich by the society (x 2 = 54.22, P < .001), societal expectations to acquire wealth by all means in other to belong to high class (x 2 = 20.16, P<.001), accolades given to the rich by the society while displaying money at functions (x 2 = 11.64, P < .001), the urge amongst the youths to live flamboyant lives (x 2 = 71.26, P <.001), trying to meet up with family and friends needs (x 2 = 14.22, P < .001), the zeal to acquire properties (x 2 = 77.44, P < .001), the urge to appear flashy and rich amongst the family members (x 2 = 9.33, P < .01), and unemployment (x2 = 8.26, P <.001). The zeal to acquire properties had the highest coefficient (x2 = 77.44, P < .001) and as such proven to be strongest African cultural factor that promotes lotto patronage, while unemployment yielded least contributor of lotto patronage. It was therefore recommended that there is need to change views of those African cultural factors especially the zeal African youths have to acquire properties which sometimes

keywords:

Africa, Culture, Lotto, Patronage

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References:

Binde, P. (2007)(in press). Spelreklam och spelberoende: En intervjustudie ( Gambling
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Binde, P. (2009c). You could become a millionaire’: Truth, deception and imagination in
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Busso, A. & Detotto,C. (2013). The effect of socio-economic and emotional factors on gambling
behaviour. Working Paper CRENoS 201305 center for North south EconomicResearch,
University of Cagliari and Sassari Sardinia

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