IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 8 NO. 5 2022
DOI: https://doi.org/10.56201/ijssmr.v8.no5.2022.pg87.106

---

Light Entrepreneurship and Customer Funded Business Model

Dr Ovharhe, Orugba Harry (Ph.D), Dr Okolo, Biriyai Samuel (Ph.D), Dr Woko Emmaunel Boma (Ph.D), Dr Igbokwe Lawrence (Ph.D)

---

Abstract

This study investigated the light entrepreneurship and customer funded business model among African Nations. The study adopted analytical cross sectional design and correlation design. Randomized quota of entrepreneurs practicing customer funded business with systemization of passion on light entrepreneurship from five were selected Africa Nations on basis of accidental sampling technique and quota sampling method. A total population of 1000 and sample size of 286 was determined using Slovin's Formula at 0.05 level of significance. The 286 copies of questionnaire were administered, only 257 was deem fit after processing, retriever, coding and cleansing. The Parallel reliability was used to determine the consistency of the instrument that results to 96.10 (0.961). Five research questions and five hypotheses were raised which was tested with non-parametric measurement using Kendall's tau_b because of its monotonic function via SPSS 25 version. From the findings, light entrepreneurship strongly correlates with the customer funded business model. Hence, passionate light entrepreneurs significantly facilitate the effectiveness and efficiency of match-maker, pay-in-advance, subscription, scarcity and service-to-product. Hence, it was revealed that the alternate hypotheses were accepted. Based on the findings and conclusion, this study contributes to the knowledge that passion is a vital code to assess the viability of light entrepreneurship in full scale. Light bulb and social entrepreneurs keep the fire of passion burning to avoid entrepreneurial exist. It could be recommended that light entrepreneurs should focus on their passion as drive to achieve their goals. More so, subscription, pay in advance and service to product and match making should be utilized in businesses with complexity in the long-term.

keywords:

Light Entrepreneurship, Passion, Customer Funded Business, Match Maker Model, Pay-In-Advance Model, Subscription Model, Scarcity Model, Service-To-Product Model

---

References:

Ahunanya, V, Ovharhe, O. H., Emenike, C. G., & Otto, G. (2022a). Consignment inventory
system and entrepreneurial success among micro warehousing firms. International Journal
of
Social
Science
&
Management Research.
8(5), 18-
28.DOI:10.56201/ijssmr.v8.no5.2022.pg18.28

Ahunanya, V., Ovharhe., O. H., Emenike, C. G., & Otto, G. (2022b). Consignment inventory
system and obsolescence management in the drilling fluid firms in Nigeria. International
Journal
of
Social
Science
&
Management
Research.8(5),1-27.DOI:
10.56201/ijssmr.v8.no5.2022.pg1.17

Bekanwah, G., Uboegbulam., O., & Miidom, H. (2020). Relational social capital and firm
growth in manufacturing firms. Port Harcourt: Uniport Printing Press

Bourdieu, P. (1986). The forms of capital, in Richardson, John G., ed., Handbook
of theory and research for the sociology of education, New York: Greenwood.

Bourdieu, P., & Wacquant, L. J. D. (1992). An invitation to reflexive sociology.
Chicago: University of Chicago Press.

Chibuike, C. U., & Ovharhe, O. H. (2022). Emergence of risk culture and lean culture in Nigeria
during pandemic and crisis era: Using confirmatory analysis. International Journal of
Multidisciplinary Research and Growth Evaluation, 3(1), 263-271. DOI:
https://doi.org/10.54660/anfo.2021.3.1.14

Chibuike, C. U., Ovharhe, O. H., & Abada, A. M. (2022). Synchronization of lean accounting
alert and entrepreneurial sustainability among micro firms in Nigeria during pandemic and
catastrophe: Using confirmatory factor analysis. The International Journal of Business &
Management,10(1), 1- 13. https://doi.org/10.54660/anfo.2021.2.6.15

Coleman, J. S. (1988). Social capital in the creation of human capital. American
Journal of Sociology, 94(5), 95-120

Coleman, J. S. (1990). Foundations of social theory. Cambridge: Harvard University Press.

Darley, L. (2022). Red light in entrepreneurship. https://www.grin.com › document

Doering, L., & Ody-Brasier, A. (2021). Time and punishment: How individuals respond to being
sanctioned in voluntary associations. American Journal of Sociology. 127 (2), 441–491.
doi:10.1086/717102. ISSN 0002-9602.

Fukuyama, F. (1995). Trust: The social virtues and the creation of prosperity. London: Hamish
Hamilton.

Gannon, B., &Roberts, J. (2020). Social capital: exploring the theory and empirical divide.
Empirical Economics, 58(2), 899–919, https://doi.org/10.1007/s00181-018-1556-y

DOWNLOAD PDF

---

Back