IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 8 NO. 5 2022
DOI: https://doi.org/10.56201/ijebm.v8.no5.2022.pg63.75

---

Industries Wise Differences in Management Strategy and their influence on Performance: A study of Manufacturing and Service Industries in Nigeria

Geoffrey B.E. OBINNA, PhD & Princewill .L. BAYO, PhD

---

Abstract

This study investigated whether or not there are variations in strategy (managing and non- managing) among small business industries currently operating in Nigeria. In every location in the world, the definition of industries and the sectors that comprise those industries are identical. For the purposes of this study, we have focused on oil companies, consumer durables, industrial products, software developers, pharmaceuticals, telecommunications, banks, automobile manufacturers, and the service industry. The survey was drafted and distributed to the most senior executives of major corporations (the data for which was collected from the databases of those companies). SPSS was performed to analyze the 105 replies in order to determine the efficacy of the various marketing strategies employed by businesses operating in a number of market sectors. The same characteristics were then utilized to investigate the relationship between these strategic parameters and the overall performance of industries. As a performance metric, the organizations and industries were evaluated based on their level of profitability. Then, a cluster analysis was conducted to determine whether or not there is a pattern beyond the industry component that unites the various businesses that comprised the study's sample firms. The findings of the study indicated that there are a large number of strategic parameter differences between industries, and the study also revealed that the performance-influencing factors are unique for each of the various industries. Cluster analysis also showed that the strategic parameters of the different industries are very different.

keywords:

Nigeria, Differences, Strategy, Industries, Management, Operations

---

References:

Andrus, David, Bellizzi, Joseph, Norvell, Wayne, Gogumalla, Shalini, Marketing Strategy
Differences Between Industrial and Consumer Goods Companies Among Fortune
500 Companies, American Business Review, June 1988.

O’Connor, Gina Colarelli, Differences in marketing strategies and operating efficiencies in
surviving and failed organizations, Journal of Strategic Marketing, 2 1-28 (1994).

Shii, Tsui-Yii, Comparative Analysis of Marketing Strategies for Manufacturers’ and
Retailers’ Brands, International Journal of Electronic Business Management, Vol. 8, No. 1, pp.
56-67 (2010).

Maity, Arijit, A Comparative Study of Branding Strategies Harnessed by Indian Cement
Manufacturers, The IUP Journal of Brand Management, Vol. 14, No. 2, 2017.

Sarathy, Ravi, Banalieva, Elitsa R., Economic Development and Marketing Strategies: A
Comparative Lens, Organizations and Markets in Emerging Economies, Vol. 5, No.
1(9), 2014.

Chen, Mei-Ling, Lin, Fu-Lai, Hung, Mei-Chin, Wang, Kai-Li, Investment Preference and
Strategies of Foreign Institutional Investors across Different Industries in Taiwan,

DOWNLOAD PDF

---

Back