IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 8 NO. 4 2022
DOI: https://doi.org/10.56201/ijebm.v8.no4.2022.pg29.35

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Critical Discussion on Basic Factors of Marketing Management in Organizations and Responses to Environmentally Concerned Market

Mohammed Musa Ladan, Yahaya Isa Mohammed

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Abstract

A business enterprise marketing strategy of Listening, Understanding, and Adapting to a particular place confirmed its dynamic strategy in business operations. When an enterprise has customer-centric, region-centric and ethno-centric marketing strategies in its enterprising, it is easy to enter marketplace, particularly with huge population, with different ethnics groups and great market potential, with its most product designing fit well in every market, in terms of global markets or customers. Thus, this paper examined the need to manipulate marketing mix, to meet local consumer needs to fit business operations in different part of the world. The paper employed the use of related literature in building the discussion. The paper observed that; product, price, promotion, place, packaging, positioning and patronage, can greatly put an enterprise on track to achieve maximum market share in marketplaces. In addition, an organization may face big challenge in area of environmental influences, in using technology to promote its products, web sides, like email, and you tube, in a place like Nigeria, due to poor nature of electricity. If an enterprise chooses to operates from distant place, using social networking site to link to its consumers. Thus, an enterprise should have compliance policy and tolerance and patience when it comes to environmental issues that can help it to achieve great success in a place.

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