IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH (IJSSMR )

E-ISSN 2545-5303
P-ISSN 2695-2203
VOL. 8 NO. 2 2022
DOI: https://doi.org/10.56201/ijssmr.v8.no2.2022.pg58.69

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Influence of Transaction Convenience and Repeat Purchase of Independent Retail Petroleum Marketing firms in Port Harcourt Metropolis.

Jaja, Happiness Peters Owuso, Stephen Monima

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Abstract

The main purpose of this study was to examine the relationship between retail convenience and customer patronage of independent petroleum marketers in Port Harcourt. This research adopts the cross-sectional survey research design which offers a wide coverage and permits generalization of research findings. The population of this study consists of the four hundred and fifty (450) registered independent petroleum marketers in Rivers State (IPMAN Journal, 2014). The sample size of two hundred and twelv e (212) was determined using the Taro Yamane (1967) formula. The analysis involved in the use of central tendencies and measures of dispersion in the assessment of the characteristics of each variable. Analysis on the relationship between variables was carried out at a 95% confidence interval and a 0.05 level of significance, with the Spearman’s rank order correlation used in testing the hypotheses. The study concludes that a significant relationship exists between retail convenience and customer patronage of independent retail petroleum marketers in Port Harcourt. The study therefore recommends that independent petroleum marketers should be considering transaction convenience of their firm before choosing a location so as to have a competitive advantage over competitors in the industry. Also, it is further recommended that transaction convenience to products from retail independent petroleum marketers by customers should be made as seamless as possible in order to add value to the customer purchase experience.

keywords:

Retail convenience, Access convenience Transaction convenience, customer patronage, independents retail petroleum marketing firms

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