IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 8 NO. 2 2022
DOI: https://www.doi.org/10.56201/ijebm.v8.no2.2022.pg39.47

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Entrepreneurial Pro-Activeness and Business Sustainability: Implications on Customers’ Satisfaction

Mercy Ejovwokeoghene OGBARI, George Uzoma K. CHIMA, Augusta Bosede AMAIHIAN, Maxwell Ayodele OLOKUNDUN

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Abstract

This study censoriously surveyed the relationship between entrepreneurial pro-activeness and customers‘ satisfaction of small and medium enterprises (SMEs) in Lagos State in Nigeria. To realize this objective, a total of 120 CEO’S/MD’S and heads of functional units of the selected small and medium enterprises (SMEs) in Lagos State, Nigeria, were sampled. The data was analysed using Pearson correlation analysis. The result showed that business pro-activeness has affirmative important effect on corroborating satisfaction derived by customers. Based on the result of the study, it was recommended that management should ensure always that all departments within the firm work in harmony having a proactive entrepreneurial mind-set to give the magnificence in the structure of the organization thereby enhancing their level of sustainability.

keywords:

strategy, competitiveness, business sustainability, customers satisfaction, entrepreneurship

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