IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 7 NO. 3 2021

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The Effect of Corporate Social Responsibility on Stakeholders’ Perception of Selected Multinational Companies in Cross River and Akwa Ibom States, Nigeria

Okoi, Eno Nwoyi, Bassey, Victoria Ebong, Lateefah Yahaya-Idinye & Awah Catherine Icheni Andorshiye

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Abstract

The study examined the effect of corporate social responsibility on stakeholders’ perception of selected multinational companies in Cross River and Akwa Ibom States, Nigeria. The research adopted the survey research design. Data were drawn from both primary and secondary sources via questionnaire as well as the internet and textbooks. The data were analyzed using statistical package for social science software (SPSS) and multiple regression analysis was adopted to test the effect of all the independent variables on the dependent variables. The study found that stakeholders' involvement in CSR decision making have a significant effect on stakeholders' perception of the selected multinational firms in Cross River and Akwa Ibom States. Further findings revealed that communication of CSR activities, intentions and actions have a significant effect on stakeholders' perception of selected multinational firms in Cross River and Akwa Ibom States. Also, it was found that job creation and provision of social amenities have significant effect on stakeholder's perception of multinational firms. It was recommended among other things that multinational firms should often involve community stakeholders' in CSR decision making in order to ensure a positive perception of the firm CSR performance by the host community. It was also recommended that firms in Cross River and Akwa Ibom States should develop effective ways of communicating their CSR activities, intentions and actions with host community in order to build a cordial relationship between the firm and its community and reduce the possibility of conflict. Also, multinational firms operating in Cross River and Akwa Ibom States should create more job opportunities to youths in their host community in order to reduce youth restiveness and hostility towards the operations of firms and as well build cordial relationship among community members.

keywords:

Corporate social responsibility, stakeholders’ perception, decision making, communication, job creation, provision of social amenities

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