IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 7 NO. 3 2021

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Customer Integration and Organizational Success of Multinational Firms in Rivers State

Hamilton-Ibama, Edith-Onajite Lolia (PhD), Dr. Chituru Gibson Ogonu

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Abstract

This study examined the relationship between customer integration and organizational success of multinational firms in Rivers State. The study adopted the cross-sectional survey in its investigation of the variables. Primary data was generated through structured questionnaire. A sample of one hundred and eight (108) respondents was drawn from a population of 250 managers of 10 multinational companies in Rivers State, using the The Krejcie and Morgan table. The hypotheses were tested using the Spearman Rank Order Correlation with the aid of statistical packages for social sciences version 23.0. The study findings revealed that there is a significant relationship between customer integration and organizational success of multinational firms in Rivers State. The study recommends that the ultimate success of firms will depend on management’s ability to integrate the company’s intricate network of business relationships, allowing improved decision making and consequently, reducing cost and customer response time.

keywords:

Customer Integration, Organizational Success, Customer Satisfaction, Competitive Advantage

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