IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ECONOMICS AND FINANCIAL MANAGEMENT (IJEFM )

E-ISSN 2545-5966
P-ISSN 2695-1932
VOL. 4 NO. 2 2019

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Influence of Risk Identification and Sales Performance: A Survey of Quoted Petroleum Marketing Firms in Nigeria

Owuso, Stephen Monima & Ihunwo, Elvis

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Abstract

The study evaluated the effect of risk identification and sales performance of petroleum marketing firms in the Nigerian oil and gas industry. The purpose of the study was to determine the nexus between risk identification and sales performance. The study proposed a risk identification as the predictor variable while sales performance as the criterion variable with profit and sales turnover as measures of sales performance. The descriptive research design was adopted for the study while the Pearson product moment correlation coefficient was used to test the hypotheses. The showed that risk identification has a significant and positive effect on both profit and sales turnover. The recommends that Petroleum marketing firms create a team dedicated to monitoring the supply chains of the firms with the aim of identifying, assessing and the inherent risk that may occur, also that petroleum marketing firms analyze the identified risk and ensure that they deploy a strategy that best suit the peculiar situation of risk identified

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