IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 5 NO. 3 2019

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Risk Management in the Distribution of Delicate Product and Business Performance in Rivers State

Kianga Igbanibo AND Kalu S. E.

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Abstract

The basic nature of risk and how a firm reacts to it will determine whether it will enhance business performance survive or not. Risk management itself, is a concept that has been adopted from time unknown and is still evolving. The broad objective of this study is to analyze the effect of risk management in the distribution of delicate products and business performance in Rivers State. The survey design was adopted for the study and the questionnaire was used to source for primary data. The simple random sampling technique was employed to choose 296 entrepreneurs from selected delicate product firms in Rivers State. The simple regression method was used to test the influence of risk management in the distribution of delicate products and business performance in Rivers State. The findings of the study reveal that risk management significantly contribute to business performance in the distribution of delicate products in Rivers State. The study recommends that delicate product firms should pay more attention to risk management and increase investments in that area to ensure its ability to enhance business performance.

keywords:

Business performance, Delicate products, Risk management, Rivers State

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