IIARD International Institute of Academic Research and Development

IIARD International Journal of Economics and Business Management (IJEBM )

E-ISSN 2489-0065
P-ISSN 2695-186X
VOL. 5 NO. 1 2019

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Salesforce Recruitment and Commercial Banks’ Sales Growth: A Study of Fidelity Bank Plc

Prof. Aham Anyanwu, Assoc. Prof. Umeh C. I. & Nebo Okwudili G.

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Abstract

This study appraised the effect of salesforce recruitment on commercial banks’ sales growth in Nigeria with specific reference to Fidelity Bank of Nigeria. Survey research design was adopted in conducting this study because the study involved collection of data through questionnaire administration. A census of the top management staff of Fidelity bank at its corporate headquarters was conducted to select a total of 40 top management staff as sample respondents for the first segment of the population. Also, census of the sales and customer service staff of the bank in its main branches in the five capital cities in South East geo-political zone was conducted to select a total of 100 respondents for the second segment of the population. These two sets of the bank’s staff served as sample respondents for the study and two sets of questionnaires were administered to them. For the first set of respondents, out of the 40 questionnaires administered all of them were filled and returned. For the second segment of the respondents, all the questionnaires administered were filled and returned. The research instruments were tested for validity and reliability using Alpha Cronbach. The data collected were first analysed using descriptive statistic (mean) while the hypotheses stated were tested for acceptance or rejection using the multiple regression statistical technique to explain how typical values of dependent variables under study change when any of the independent variables is altered. The “t” test statistic (individual test) was used to measure the degree of percentage contribution of any one independent variable on each of the dependent variable under study. Based on the analysis of the data collected, salesforce recruitment and selection have moderate positive effect on commercial banks’ sales growth. Based on the findings, the following recommendations were made; review the current sales force recruitment and selection policies of commercial banks to ensure that only s

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